My Brand - Initial Ideas

 1. To what industry segment does your brand belong (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)? my brand belongs in the sport-wear industry and is a omnichannel sporting goods retailer

2.What is the main product or service of your brand? primarily a retailer of sports equipment, apparel, footwear, and accessories, offering a wide range of products through its main and specialty stores, and sports brands into one store.

3.What would be the motivation of your brand? my brands main motivation is to inspire, support, and equip all athletes to achieve their dreams by providing high-quality sports equipment and fostering a positive, purpose-driven culture that recognizes the transformative power of sports.

4.What are three perceptions of your brand? provides Athletes with a feeling of motivation, excitement ,and confidents.

5.What are three values of your brand?commitment to athletes and sports participation and community engagement and big dreams and play to win.

6.What is the look/aesthetic of your brand?functional, fresh, modern, timeless, and versatile

https://www.metmuseum.org/toah/ht/11/na.html

7.Put yourself in the role of the client talking to an agency. What main message would you want them to understand about your brand (similar to “love people, love beer”)? Play Hard, Big Dreams, Play to win

8.What are the demographics of your target audience? Search the meaning of “demographics.” Athletes, student athletes, individuals who want to play sports or men and women of all ages who are interested in sports and outdoor activities.

9.Where and how would your target audience experience your brand (tv commercial, print ad, Tik-tok, etc.)? digital, print, and national TV, leveraging celebrity endorsements, dynamic ads, and like TikTok ads and instagram ads, to attract young generation to find love in sports.

10.Why did you choose this idea? How does it correspond to your own personal values? why did choose sports, i always loved sport and it was a place to make a new family and i want to share my love of sport with everyone else ands so the fun and teamwork and competitive.



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