Branded Print Ad: reflection

 - 200 word minimum for each question

- did your logo do well in the ad?
- did your brand research help in the making of this ad?
- do you see your brand values in the ad?
- would you change your logo now?


 1) Yes, I think the logo did really well in the ad. It was shown at the right place in the top left so the target audience (athletic)-not too much, but enough that people could remember it because it didn't take up the whole ad not overpowering the ad.it wasn't place to be there but also to work with the ad because the logo shows sports as well a guy catching a football, it was shown during important parts of the ad, which helped people connect it to the story and our brand to push individuals to built the habit of sports and help it will positively impact your life and relationships.

The colors and design of the logo also matched the overall look of the ad as the black matches the "PLAY 2 WIN". That helped everything feel like it belonged together. Because of that, the ad felt professional, and the logo looked like it really fit in. A good logo isn’t just about how it looks, but also about how and where it’s used.

I also think the logo helped people remember the brand after watching the ad because the person on the page is Noah Lyles, a famous person within the sports world therefore when people see that connect with he brand and Noah when they see Noah the logo and brand will pop up in their head. which will help spread the logo and brand to bring more customers

2) Yes, I believe my brand research greatly helped in creating my ad. The research allowed me to identify three core values of my brand, which serve as the foundation/roots to my tree to keep it stable. These values : commitment to athletes and sports participation, community engagement, and big dreams with a “play to win” mentality, guided my AD direction. As a result, I decided to feature the famous track athlete Noah Lyles in the AD to add credibility to our sports retail and apparel brand. His presence helps reassure customers that they’re purchasing top-quality equipment designed to help them perform at their best.

Additionally, the question "What is the motivation of your brand (does it respond to a need or desire)?" also influenced the development of my ad. I defined my brand’s main motivation as inspiring, supporting, and equipping all athletes to achieve their dreams by offering high-quality sports gear and promoting a positive, purpose-driven culture that recognizes the transformative power of sports. This reinforced the idea that the ad should focus on inspiring people to get involved in sports. Featuring Noah Lyles-currently the fastest man in the world and a three-time Olympic medalist—adds significant credibility. His endorsement encourages customers to trust our brand, aligning with our values and motivating them to explore our products. That’s why I chose to feature him in the ad because of my reseach.

3)Yes, I definitely see my brand values reflected in the ad. The core values of my brand-commitment to athletes and sports participation, community engagement, and the pursuit of big dreams with a “play to win” mindset-are all represented. Featuring Noah Lyles, a world-renowned athlete and Olympic medalist, helps showcase our commitment to excellence and performance. His presence in the ad not only builds credibility but also aligns with our goal to inspire athletes of all levels.

The ad promotes the idea that sports have the power to transform lives, which ties into our brand’s motivation to inspire, support, and equip athletes to achieve their dreams. By choosing someone like Noah Lyles, we reinforce the message that our brand supports dedication, ambition, and community, making it clear that our values are at the core of everything we do, even in our advertising.

4) No, I don't think changing the brand logo would be worth it. We've already put a lot of effort into making the current logo popular and recognizable, so why go through the trouble of changing it and redoing all that progress? While it's true that times are changing and some brands update their logos to stay modern, our logo is already simple, clean, and effective. For example, Nike hasn’t changed their logo because stated: “Nike’s iconic ‘Swoosh’ logo, designed by Carolyn Davidson in 1971, has remained largely unchanged because of its simplicity, instant recognizability, and the successful branding built around it.” The same applies to our logo-it’s already doing its job well. This reinforces my opinion that the logo shouldn’t be changed.

However might consider changing small parts to fit in with popular trend and also Nike's logo, the Swoosh, is iconic, but it has evolved over the years, reflecting the company's growth and branding strategies. The primary reason for these changes is to adapt to evolving business needs, brand messaging, and creative expression. These reason might push for some change also well. But only time can talk. And following Nike's about changing logo is very useful and efficient because they also sell sports wear. Nike's market capitalization, representing the total market value of its outstanding shares, is approximately $92.10 billion USD as of May 16, 2025 this proves following nike will be a useful business and logo strategies proved thought their tremendous success .

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